To the lengthy list of the many challenges that face Hispanics — economic stagnation, educational struggles, health problems, discrimination, cultural disrespect, and so on — add a simple one: car crashes
Because of language barriers, long-held traditions and other factors, Latinos are less likely than other ethnic groups to wear seatbelts. As a result, young Hispanics are about twice as likely to die in a traffic crash as their white counterparts, and car accidents are the leading cause of death in America for Latinos between the ages of 5 and 34.
How fucked up is that?
Well, to address this crisis, the National Latino Children’s Institute has launched a new campaign to increase seatbelt and car-seat use among Hispanics. The multimedia campaign will provide crucial information about safe driving and riding practices, and it offers resources that can be customized for the diverse Latino population.
You have to love the program’s tagline, which is “Hagalo por su familia, ¡abróchese el cinturón!” (“Do it for your family, buckle up”).
That’s right. Hispanics might not think of buckling up to save their own lives, but you throw familial responsibility in there, and you have resonance. The tagline basically says, “Do you want to disappoint your mother by getting killed in a car crash? Huh, do you?”
I think we all know the answer to that one.