Media

The Urge to Merge

I know what you’re thinking.

“Hey, Hispanic Fanatic, wouldn’t this country be better off if huge corporations called more of the shots?”

Yes, I’m nothing if not a shill for the benefits of global conglomerates having even more control over our society. I mean, when has big business ever screwed us over?

Puppet master

 

 

While you ponder that most rhetorical of questions, I will draw your attention to a recent study that looked at media company mergers.

Researchers at Columbia University’s Center for the Study of Ethnicity and Race analyzed media company mergers after 2008, but they focused on the Comcast-NBCUniversal deal because it was the largest and well documented.

Now, remember that one of the many arguments that media groups make when merging is that their new tentacled beast of an organization will increase racial and ethnic diversity. These new companies will also make the internet free, cure cancer, and teach your dog to speak, but I digress.

So how did the Comcast-NBCUniversal merger do?

Well, the researchers found that “despite a pledge to increase Latino representation in programming, there was no significant increase in diversity behind the camera.”

The percentage of Latino directors went up a meager 0.8% after the merger. But the percentage of Hispanic producers, executive producers, and writers all actually decreased.

Yikes — that ain’t so good.

To be fair, the study also found that the percentage of Hispanic actors onscreen increased from 6.6% before the merger to 7.3% afterward. That’s good news, right? Well, even that mild improvement comes with a caveat, as deeper analysis shows that this increase “was accompanied by a significant rise in Latino stereotypes on NBCUniversal. Latinos who appeared as maids, janitors, [and] inmates” nearly tripled from 2008 to 2014.

Basically, more shows were hiring more Hispanics to appear as servants and thugs.

Yay for progress!

By the way, before the merger, Comcast and NBCUniversal had no Latino executives. But today, 4 out of 130 senior executives are Latino, accounting for 3.1% of upper management. However, only one (yes, one Latino executive in the whole company) holds a position outside of Telemundo.

Now, one can look at this study and link it to the current uproar that Hispanics, African Americans, and Asian Americans are a combined 0-for-40 when it comes to recent Oscar nominations for acting.

When we do that, we must come to the conclusion that, as the researchers so diplomatically put it, “The agreements and promises made before the merger [aren’t] really panning out.”

But I’m sure things will be different when the next big media merger happens. Next time, all their promises will magically come true.

Yup.

 

 


Write, Wrote, Written

It wasn’t until 1990 that the Pulitzer Prize for fiction first went to a Latino (Oscar Hijuelos). But today, Hispanic writers routinely have awards and book deals thrown at them from passing cars.

OK, that’s not quite true. Latino writers, like all ethnic-minority writers, continue to have problems breaking through and finding a large audience for their works.

The founders of the YouNiversity Project, Jonathan Marcantoni and Chris Campanioni, are well aware of this. Both are award-winning writers busy nurturing their own careers, yet they’ve taken the initiative to launch a program to educate promising authors on the unique challenges of 21st-century publishing.

The program helps writers establish a social media presence, build an online platform, and engage their communities. YouNiversity also helps writers learn the craft of editing and improve their writing. Marcantoni says that Hispanic writers face a unique challenge when it comes to tackling these concepts.

“A key issue for Latino writers is that they are grouped under this umbrella of ‘Latino stories,’ which not only homogenizes the kinds of stories that are expected of them — namely, identity and immigration narratives — it also homogenizes the writer’s particular culture,” Marcantoni says. “The YouNiversity project offers Latino writers a chance to get out from that umbrella, embrace their unique experience, perspective, and interests, and build an audience through that prism rather than adjusting their voice to fit the status quo.”

So how does YouNiversity help Latino writers accomplish this goal? Well, the program accepts promising artists who understand an essential, often overwhelming truth: modern publishing is global publishing.

globe

“Your work has the potential to reach people on the other side of the world instantaneously,” Marcantoni says. “So how do you effectively do that? For starters, you need to know who you are as a writer. This is why YouNiversity doesn’t accept brand-new writers. We need people who already know what their brand is, or have an idea of what that brand is. Once you know what you write about and why, you can figure out who your audience is.”

Campanioni adds that the ideal candidates for YouNiversity are “women and men who are critical thinkers and want to contribute to the cultural dialogue with their art and how they represent themselves in the culture.”

The most recent version of YouNiversity accepted two writers — Nami Thompson and Vivian M. Chabrier — who received hands-on training in author branding on several different platforms. Thompson and Chabrier learned about the creative uses of the cover letter and pitch, how to interview with publishing professionals, how to organize author events, and how to create multimedia artist statements, such as projects on YouTube or Vimeo.

“We want our students to learn the practical aspects of life as a writer, not just how to construct plot and dialogue in their stories, but what to do with a story once it’s drafted and revised, and how to start a dialogue with other writers and editors to find the right market for their work,” Campanioni says. “I like to think that YouNiversity is situated at the intersection of literature and technology and publishing, and this is where we meet our students and where they meet us.”

The program is not limited solely to Latino writers, but Marcantoni says that YouNiversity can help Hispanic writers in a number of ways, such as showing them how to create their own paths beyond the “Latino” label.

“What truly makes writers distinct is the richness and fullness of their command over their art,” Marcantoni says. “That confidence makes for marketing that grows out of the artistry, rather than compromising the art to fit an ad campaign.”

Or as Campanioni puts it, “The more alternatives there are to an overpriced, overvalued factory-stamped MFA, the better off our future writers will be. Regardless of what route they choose, at least they will have options.”

 


Publish or Perish

It may be apocryphal. But supposedly an unnamed New York publishing executive was once asked why there were so few books by Hispanic authors, or novels featuring Latino characters.

His response was a blasé “Hispanics don’t read.”

This is indeed bad news, as apparently none of you Hispanic readers are literate enough to even comprehend this article. And I’m not literate enough to write it, which is quite the paradox.

Escher-1024x963

In any case, that publishing exec was clearly not familiar with Latin America’s rich literary tradition, exemplified by the late Gabriel Garcia Marquez, the greatest writer of all time (let’s not debate this). He also didn’t know that one Latin American country, Cuba, has the highest literacy rate in the world.

But closer to home, why hadn’t this exec heard of the brilliant Junot Díaz or the groundbreaking Sandra Cisneros? Or did he believe only white people were reading those authors?

For whatever reason, our anonymous publishing executive refused to believe that the largest ethnic minority in America was interested in books. And in this refusal came justification for the continued blackballing of Latino authors.

“There are several factors contributing to the paucity of published books written by Latinos,” says Marcela Landres, an editorial consultant who publishes the award-winning e-zine Latinidad and co-founded the Comadres and Compadres Writers Conference.

“Primarily, we need more Latinos on the inside working in key positions, such as agents, publicists, sales reps, bookstore owners, and especially as acquisitions editors,” she says.

Landres adds that Hispanic culture itself is another barrier.

“Latinos immigrated to the U.S. so their kids could live the American Dream, which is defined by financial security,” Landres says. “Writing generally does not pay well, so our parents understandably pressure us to choose more sensible careers. In order to be successful as artists, Latinos need to respect our parents but perhaps not obey them.”

As any Hispanic can tell you, disobeying your parents is a tall order. But that is another story.

In any case, some Latino advocates believe that the big publishing houses have hoodwinked us into buying their mainstream books, giving them little impetus to change the formula.

Of course, one strategy to force change is to bypass the big publishing houses altogether. That’s what I did with my novel Barrio Imbroglio.

After some nibbles of interest from the majors, I got the picture that my black comedy tale — about a reluctant detective named Hernandez — didn’t fit in with the preconceived notions about Hispanic literature. Yes, I had the word “barrio” right there in the title, but where were all the undocumented immigrants and magic realism and metaphors using avocados? It was a little too different. So I’ve done what more and more authors — Latino and otherwise — are doing, and publishing directly to Amazon.

But this end run has its drawbacks.

“There are few Latino self-publishing success stories,” says Landres. “I have yet to see literary writers, and/or writers who take years to produce a single manuscript, whose self-published books have sold well. If you write genre and have a bunch of books ready to go, the odds are in your favor. If you’re a literary writer who spends years polishing a single manuscript, not so much.”

In addition to the self-publishing crapshoot, there is the unpleasant fact that — like it or not — the NYC houses still have the most influence on what people read. And they are not packing the midlist with Hispanic authors.

Now, this isn’t just a matter of fairness, nor is it even all about artistic integrity and the myth of meritocracy. A more fundamental reason becomes clear when one considers that “Latino children seldom see themselves in books.” Education experts say, “the lack of familiar images could be an obstacle as young readers work to build stamina and deepen their understanding of story elements like character motivation.”

Basically, there are only so many tales of brave and adventurous white people that Hispanic kids can read. At some point, they disconnect.

And if that is the future we want — a self-fulfilling prophecy where Hispanics truly don’t read — then we should just preserve the status quo.

 


The Tiebreaker

We here at Hispanic Fanatic world headquarters have always had a complicated relationship with Jennifer Lopez.

On the one hand, she’s a beautiful and talented Latina who has had an enormous impact on an industry that is notoriously dismissive of Hispanics.

On the other hand, she is responsible for an ungodly amount of bad movies and wretched music.

So you see the dilemma.

Well, news came out recently that puts J Lo firmly on the positive side of history. It seems that you have her to thank for the invention of Google Images.

One of the founders of Google claims that it was Lopez’s infamous green dress, which she wore to the 2000 Grammys, that provided the impetus to catalogue images on the search engine.

Google’s Executive Chairman Eric Schmidt says that “J Lo green dress” (or some variation on that) was the most popular search query the company had ever seen. But they had no surefire way of getting users exactly what they wanted, which was Ms. Lopez wearing that dress.

So they tinkered with the code, allowing pictures and graphics to come up in queries, and in the words of Schmidt, “Google Image Search was born.”

That settles it. Jennifer Lopez is all right with us.

And as a public service, and just in case you don’t remember that famous dress, here it is.

42nd Annual Grammy Awards - Pressroom

Yes, that’s very little fabric for such a cultural milestone and technological breakthrough. But that’s just J Lo for you.

 


Encroachment in the Neutral Zone

Accusations of “selling out” are often flung around when Hispanics clash over controversial topics, like immigration reform or Obamacare or whether Jennifer Lopez has ever recorded a decent song. It’s an easy way to discredit your opponent while bolstering your own bona fides,

But usually, it’s all just talk. I have to admit, however, that the selling-out label may actually fit in one particular debate. And it’s over the dry concept of net neutrality.

Bonlie-Net-Neutrality-Cartoon

As we know, net neutrality is the concept that everybody should have equal access and priority on the Internet. It seems obvious enough that this is a good idea.

But telecommunications companies see an opportunity to make extra bucks by charging for access. So they’ve enlisted organizations like the Hispanic Technology and Telecommunications Partnership, which says that net neutrality policies could inhibit investment and leave disenfranchised communities farther behind. 

This is absurd, of course. And anyone who supports the telecoms must be getting paid off (i.e., selling out).

Sane parties, such as Latinos for Internet Freedom, point out that an open Internet means more job opportunities and better educational opportunities for Latinos. The group says, “creating new hierarchies of faster and slower websites means a new variation on the ancient theme of discrimination.”

The fight is getting personal. The Latino advocacy group Presente.org has started a petition titled, “They Don’t Speak for Us,” which harshly criticizes those Latino organizations that support the telecoms.

One way or another, the outcome will greatly affect Latino consumers’ access to the Internet. And it will provide a perfect example of what selling out really means.


The Big Picture

As I am fond of mentioning, I live in beautiful Southern California, where I frequently soak up the sun, hike in the hills, hit the beach, and hobnob with celebrities.

Well, in truth, I have rarely hobnobbed in general, and even fewer times with anyone who could remotely be called a celebrity. But we LA residents do see A-listers out and about on occasion.

Very few of those stars are Hispanic, as I’ve pointed out before. But now we have statistical evidence that Latinos are not getting their shot at the silver screen.

A new study shows that over the last six years, there has been “no meaningful difference in the representation of characters from underrepresented backgrounds.”

Since 2008, the number of Hispanics onscreen rose from 3.3 percent to 4.9 percent. Latinos are about 17% of the American population, so Hispanic representation in film would have to triple to even be close to reflecting reality.

In fact, another study found that there are actually “fewer Latino lead actors in the entertainment industry today than there were seventy years ago.” Ouch…

Now is a good time to point out that Hispanics (including me) are avid fans of the cinema. In fact, Latinos bought more than one-quarter of the tickets to movies last year. And we don’t even want to get into how much we support certain genres (e.g., horror movies) more than most people.

But there was one positive note in the report. Surprisingly, Hispanic females were more likely to be featured in popular films than were white females or Asian females.

Still, even that comes with a caveat. You see, “Hispanic females were also more likely to be shown either partially or totally nude onscreen than any other race [and] seem to be more hypersexualized than their female counterparts from other groups.”

Yes, when it comes to American movies, Latinas are both underrepresented and underdressed.

Of course, the idea that the entertainment industry would objectify a Latina is ludicrous.

sofia

Yup, just plain crazy.

 


Small Screen Quartet

I live in Los Angeles, so updates about the entertainment industry count as local news. As such, I couldn’t help but notice the following item:

In a “first in U.S. English-language television history,” four Latinas are headlining their own series. Cristela Alonzo stars in Cristela, Callie Hernandez is in The Club (both on ABC), Gina Rodriguez is in the CW’s Jane the Virgin, and NBC’s Shades of Blue stars our old friend Jennifer Lopez.

Jennifer+Lopez1

Now, I have no idea what these shows are about, or if any of them are remotely good. For all I know, they will all be cancelled a month into the season.

Regardless of their fate or pedigree, however, it is unquestionably a positive development that Hispanics are getting more representation on television, and even better, that starring roles are becoming more plentiful. And yes, that’s true even if JLo is involved (just kidding, Ms, Lopez; you know we all love you).

I’ll try to check out these shows when they come on. In the meantime, I will continue pitching my own idea for a show, which is about a gritty, truth-seeking Latino blogger who is smart, sexy, and devilishly handsome.

What can I say? The idea just popped into my head.


I’d Like to Thank the Academy

I’ve written before about the poor representation of Latinos at the Oscars, and in the world of cinema in general.

So I was pleased to find out that the Academy of Motion Picture Arts and Sciences (the people who hand out the little gold men) have recently decided to get on the Latino bandwagon and throw open the doors to more Hispanics.

The Academy just released its list of new members, and of the 276 additional people who will get to vote on Best Picture, there are 22 Latinos.

Among the new members are Jennifer Lopez, Rosario Dawson, Michael Pena, and, yes, Danny Trejo.

trejo

That’s right, Machete himself is now a member of the Academy.

How cool is that?

 


Let’s Do It Again

Once again, I’m happy to announce that I’ve collaborated on a post with the very insightful Louis Pagan. Our second joint effort can be found at HuffPo Latino. You can click here to see it.

Perhaps you officially need three instances to call something a trend or tradition, but I think two times is sufficient to say that we’re on a roll.

 


Very Superstitious

We Latinos love our horror movies.

If there are shrieking demons, knife-wielding maniacs, or bloodthirsty poltergeists up on the screen, there are probably lots of Hispanics watching it.

To continue reading this post, please click here.


  • Barrio Imbroglio (An Abraxas Hernandez Mystery Book 1)
  • Calendar

    February 2016
    M T W T F S S
    « Jan    
    1234567
    891011121314
    15161718192021
    22232425262728
    29  
  • Share this Blog

    Bookmark and Share
  • Copyright © 1996-2010 Hispanic Fanatic. All rights reserved.
    Theme by ACM | Powered by WordPress