Tag: sombreros

It’s About Branding

There I was, ready to enjoy some enchiladas suizas and a generous helping of tequila, when I saw them.

But first, let me be clear about the Mexican restaurant in which I was dining. Years ago, I saw Brad Pitt in the place. He wasn’t around on this night, so I don’t want to implicate him. The point is that this is a popular LA site that teeters on the edge of authenticity (good food in a simple setting) and hipster irony (the kid of place where Brad Pitt walks in to show off his bona fides).

So I shouldn’t have been too surprised to see a large table of yuppies (tangent: do yuppies still exist?) hooting and hollering nearby. It was a birthday party apparently, and they had their own wait staff.

Now, the waiters and waitresses for our area were dressed casually, in jeans and polo shirts. The wait staff for the private party, however, was dressed, well, more colorfully.

The waitresses had frilly dresses and Carmen Miranda-style headpieces, and the waiters were decked out in campesino attire, complete with huge sombreros.

Sombrero-mexicain-adulte_4

 

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Hipsters on the Loose

So I was thinking it would be hilarious to put on blackface and… what’s that? It’s racist? No, you don’t understand! I was being ironic. Fine, I guess next you’ll tell me that my white friends can’t put on sombreros and call each other “wetback” to be, you know, funny and stuff.

Clearly, you don’t understand that young, hip, artistic people are just being naughty if they dance on the edge of racist behavior. Yes, everyone from writers for hit TV shows to Ashton Kutcher has recently drawn fire for indulging in racial stereotypes and/or offensive statements.

What they have in common, besides denying that they’re bigots, is that they’re showcasing behavior that has been around for awhile but is only now becoming a full-fledged trend: hipster racism.

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